The "Good Enough" Trap
For years, the advice was simple: "Don't reinvent the wheel. Buy Salesforce. Buy HubSpot. Buy SAP."
And for commodity processes (like Payroll), that is still true. But for your Core Competency—the thing that makes your business special—generic software is a shackle.
The Problem with SaaS Sprawl
Companies end up with 50 different SaaS subscriptions. None of them talk to each other. You have data silos. You have "Zaps" breaking every week. You are forced to run your unique business process the way the software vendor decided you should run it.
The Cost Equation Has Changed
It used to cost $500k and 12 months to build a custom ERP. With AI-Assisted Coding and High-Level Frameworks, we can now build that same system for $100k in 3 months.
Why Build?
- Perfect Fit: The software follows your process, not the other way around.
- No Per-User Fees: You own the IP. You don't pay a "tax" every time you hire a new employee.
- Valuation: Proprietary technology is an asset. A subscription to Salesforce is an expense.