CXDesignMarketing

The End of Waiting: The Future of Customer Experience

AIVN DesignJuly 10, 20256 min read

The "Segment of One"

Marketing has always been about segmentation; putting people into boxes: "Males, 25-34, Tech Interest."

AI allows us to move to a Segment of One.

Imagine visiting a travel website.

Today: You see a banner for "Summer Deals in Europe."
Tomorrow (AI): The site generates a unique homepage just for you. "Welcome back, Sarah. We know you love hiking and hate humidity. Here are 3 mountain trails in the Swiss Alps available in October."

The images, the copy, and the offers are generated on the fly.

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